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Data Analyst
New York, NY | Salary: $87,256/year
JOB DUTIES
- Recommend quantitative techniques that utilize data to support business strategies for pricing, promotion, service development, vendor relations and marketing decision making.
- Define metrics/KPIs to measure company’s online performance, monitor effectiveness of marketing strategies and practices through Google Analytics.
- Collect and analyze data on client demographics, preferences, needs, and buying habits to identify potential markets and factors affecting service demand.
- Apply a data-driven approach to identify, analyze, understand, and scope emerging market risk impacts and trends applicable to company.
- Use statistical models to analyze across all our digital channels in support of our marketing programs.
- Keep track of the market trend of the real estate brokerage industry and make predictions based on data collected.
- Publish marketing dashboards, reports and visualization to track key performance indicators and calculate profitability.
- Keeps abreast of industry advancements and innovations regarding research techniques and analysis, support marketing team initiatives such as planning, ROI analysis, and performance analysis.
JOB REQUIREMENT
- Must have Bachelor’s degree in Statistics or Data Science.
- At least 18 months of work experience in the same or a related role, e.g. business analyst, in student service companies.
- Experience must include analyzing large dataset and market trend, developing forecasting model, performing data visualization to support business decision-making.